Selected Works
Please reach out if you would like to learn more about any of these case studies
Please reach out if you would like to learn more about any of these case studies
Lyft | Airport Driver Foundational UXR
Facing low conversion among airport drivers, this foundational study examined how drivers evaluate trips from the airport and experience each step of the airport journey, from arrival to pickup. The insights directly shaped product direction to reduce friction and improve adoption.
myStrength | Small Change, Big Impact
Evaluative research surfaced a subtle interaction pattern in clinical assessment questions that led users to answer incorrectly. Addressing this small UI detail helped protect the integrity of myStrength’s diagnosis and recommendation system and was prioritized into production within weeks.