Home

Hi, I'm Eric.

I help teams make confident product & service design decisions in complex problem spaces.

Senior User Researcher with 8+ years of experience across fintech, healthcare, and mobility. I specialize in foundational and evaluative research that clarifies uncertainty, reduces risk, and informs product direction.

My recommendations balance user needs, business goals, and technological constraints.

Featured work

Lyft | Airport Driver Foundational UXR

Facing low conversion among airport drivers, this foundational study examined how drivers evaluate trips from the airport and experience each step of the airport journey, from arrival to pickup. The insights directly shaped product direction to reduce friction and improve adoption.

Lyft | Airport Rider Preorder 0-1 Product

Foundational and evaluative research to reduce rider uncertainty around airport pickup. This work helped clarify how timing, expectations, and education influence rider confidence and informed iteration on the airport pre-order experience.

myStrength | Small Change, Big Impact

Evaluative research surfaced a subtle interaction pattern in clinical assessment questions that led users to answer incorrectly. Addressing this small UI detail helped protect the integrity of myStrength’s diagnosis and recommendation system and was prioritized into production within weeks.

Page updated

Google Sites

Report abuse